黑料正能量 claimed a spot in the final four of the case study competition at the Sports Marketing Association (SMA) Conference in Charlotte, North Carolina. It is the eleventh time Loras has reached the finals in the national competition.
The team, consisting of Gabby Garcia (鈥23), Patrick Julian (鈥24), Michael Haywood (鈥23), and Abi Vito (鈥23), with Emily Monahan (鈥25) along to assist, presented a case on how the Charlotte Hornets can use the Metaverse to increase revenues.
“I am so proud of these students,鈥 Matt Garrett, PhD, professor of sport management, said. 鈥淭hey earned a place in the finals for the eleventh time in Loras history while competing in a records-setting field both in quantity and quality and on a topic such as the metaverse that is unfamiliar to most.”
Facing the largest field in the competition鈥檚 history, Loras advanced to the final round with Brock University, Indiana State University, and Ohio University to prepare and present a case study. Ohio University claimed the title. Other teams included the University of North Carolina, Syracuse University, University of Massachusetts, and Arizona State University.
Loras鈥 sport management program has won ten national championships in the SMA event.
